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​PRIVACY POLICY

 

1. Data Controller
The data controller is S.O.W. s.r.o., Jana Zajíce 160/34, Bubeneč (Prague 7), 170 00 Prague, Company ID: 09286888, contact email: info@keepthemreal.com. All personal data are processed in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable laws.

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2. What Data We Collect and Why ?
We only process the necessary personal data you provide during order placement and communication, such as:

  • Full name

  • Delivery and billing address

  • Contact details (phone, email, etc.)

  • Payment information (if relevant)

  • Other data required to fulfill the order and contract

Purposes of processing include:

  • Processing and delivery of your order

  • Invoicing and accounting

  • Communication regarding your order and customer support

  • Marketing and sending commercial communications (only with consent)

  • Compliance with legal obligations (e.g., tax records)​

 

3. Legal Basis for Data Processing
Processing is based on:

  • Performance of the contract between you and the controller (Article 6(1)(b) GDPR)

  • Legitimate interest of the controller in direct marketing (Article 6(1)(f) GDPR)

  • Your consent for direct marketing purposes, especially for sending newsletters and commercial messages (Article 6(1)(a) GDPR in conjunction with Czech Act No. 480/2004 Coll.) if no order has been placed

 

4. Grounds for Legal Processing
Data processing is based on:

  • Fulfillment of contract with you as the customer

  • Your explicit consent (mainly for marketing)

  • Fulfillment of company’s legal obligations

  • Legitimate interest in maintaining security and quality of services

 

5. Your Rights
You have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase personal data, unless legal obligations prevent it

  • Restrict processing of your data

  • Object to processing, especially for marketing purposes

  • Data portability (transfer of data to another controller)

  • Withdraw your consent at any time without affecting the lawfulness of processing before withdrawal

Requests to exercise these rights can be sent to the data controller’s contact email.

 

6. Data Retention Period
We retain your personal data for the time necessary to fulfill the processing purposes, but at least in accordance with applicable laws (e.g., accounting records are kept for a minimum of 5 years).

 

7. Data Sharing
Personal data are shared only with contractual partners necessary for order fulfillment and operation of the e-shop, such as logistics companies, payment service providers, and IT providers. Data are never transferred to third parties outside the EU without adequate legal protections.

 

8. Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies to manage the site, analyze traffic, and personalize offers. We require your consent before activation. More details are available in our Cookies Policy.

 

9. Data Security
We have implemented technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or damage.

 

10. Complaints Handling
If you suspect a breach of personal data protection, you may contact the Office for Personal Data Protection or reach out to us at the above email.

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11. Changes to the Policy
This document may be updated; the new version will be published on the e-shop’s website with the effective date.

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